SynopsisThis groundbreaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends-the sharing economy, the maker movement and the circular economy-to generate jobs and drive inclusive and sustainable growth in the decades to come. The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet. India, with its large population and limited resources, is at the very epicentre of this trial. India also offers a creative way
out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of working together with NGOs and government promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world. Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co-create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.
Enjoying reading this book?
Binding: HardBack
About the author
Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on breakthrough growth strategies. A Fellow at Cambridge Judge Business School, Navi has served on the World Economic Forum’s Global Future Council on Innovation & Entrepreneurship and contributes to Harvard Business Review online. In 2013, Navi won the prestigious Thinkers50 Innovation Award – given to a management thinker who is re-shaping the way we think about and practise innovation. He delivered a talk at TED Global 2014 on frugal innovation (over 1.7 million views). Navi co-authored the international bestsellers Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart To Wise: Acting and Leading With Wisdom. He is working on his next book Conscious Society: Redefining Who We Are. Reinventing How We Consume, Work, Relate, and Live (due in 2020). He is a sought-after keynote speaker and widely quoted in international media. Born and raised in Pondicherry, India, he holds dual French-American citizenship. He attended Ecole Centrale Paris and Yale School of Management. He lives in Palo Alto, California and is a lifelong student of Yoga, Ayurveda, Qigong, and Vipassana meditation.
