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Home Management Sales & Marketing Mass Communication in India (4th Edition)
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Mass Communication in India (4th Edition)
by Keval J. Kumar
4.5
4.5 out of 5
Creators
AuthorKeval J. Kumar
PublisherJaico Publishing House
SynopsisThe traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and sub-section having a list of suggested readings, and most of the books suggested are that of Indian authors.