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Brand Success
by Jagdeep Kapoor
4.7
4.7 out of 5
Creators
AuthorJagdeep Kapoor
PublisherJaico Publishing House
SynopsisSecond Revised & Enlarged Edition
The era of Brand Switch is here upon us.
For many years, product and service marketeers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to
