SynopsisEnter into the labyrinths of the mind of adman and lyricist Prasoon Joshi, as he takes you on a roller-coaster ride through cultural fields, creative mountains, cinematic valleys and tunnels of ideas. Joshi’s musings, in the form of a collection of columns, are divided into four sections, each exploring a specific br>Theme, and all of them tied together by a common thread. They stem from ideas he has stumbled upon whilst working on and interacting about various projects, films, forums, literature festival discussions, and so forth. Some of them are set earlier in the decade, reflecting a simpler context, while the later ones have a more complex weave. Prasoon Joshi is a highly regarded socio-cultural voice of our times, deemed to have a finger on the pulse of the people. His views on the evolving story of India reflect the sharp intellect and sensitive perspective he layers his narrative with. Thinking aloud promises to ignite the readers’ mind and makes them think about things which may have been lying dormant in their subconscious.
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Binding: HardBack
About the author
Poet, author, screenwriter and internationally acclaimed communication specialist, Prasoon Joshi
exemplifies a rare breed of creativity and leadership.
A Padma Shree awardee, Prasoon has been conferred with numerous national and international
awards and honours, such as the Filmfare, Screen, IIFA and National Film Award (twice), and
has been felicitated at Cannes Lions, D&AD, One Show and Clio. He has also been designated
as a Young Global Leader by the World Economic Forum.The Chairman and CEO of a leading multinational communications company, Prasoon helped build
mega Indian and global brands, apart from running socially relevant campaigns for malnutrition,
polio-eradication, women empowerment, Swachh Bharat and child rights.
He is also celebrated for his contribution to the world of poetry, song lyrics and cinema, and has
emerged as one of the most talented voices in India during the last decade. His writing, in films
like Phir Milenge, Taare Zameen Par, Rang De Basanti, Fanaa, Black, Neerja and Bhaag Milkha
Bhaag—for which he wrote the script as well—and his poems on contemporary topics, have moved
hearts, impacted minds and rekindled the faith that one can give constructive direction to society
through high-calibre work in mainstream media.
