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International Business And Culture
by
4.4
4.4 out of 5
Creators
Author
PublisherJaico Publishing House
EditorKip Becker
SynopsisInternational Business And Culture is a book devoted to the effects of culture on international business operations. Many costly errors have been made by international businesses that have not realized the extent to which the needs and behaviors of consumers and employees vary among regions and nations. Change has created many conflicts between the established ways and the introduction of new ideas and different behaviors. As firms further their internationalization efforts more and more employees will find that they are being exposed to greater cultural diversity. This is increasingly the case due to efforts to expand hiring of indigenous persons to staff
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