About the author
Poet, author, screenwriter and internationally acclaimed communication specialist, Prasoon Joshi
exemplifies a rare breed of creativity and leadership.
A Padma Shree awardee, Prasoon has been conferred with numerous national and international
awards and honours, such as the Filmfare, Screen, IIFA and National Film Award (twice), and
has been felicitated at Cannes Lions, D&AD, One Show and Clio. He has also been designated
as a Young Global Leader by the World Economic Forum.The Chairman and CEO of a leading multinational communications company, Prasoon helped build
mega Indian and global brands, apart from running socially relevant campaigns for malnutrition,
polio-eradication, women empowerment, Swachh Bharat and child rights.
He is also celebrated for his contribution to the world of poetry, song lyrics and cinema, and has
emerged as one of the most talented voices in India during the last decade. His writing, in films
like Phir Milenge, Taare Zameen Par, Rang De Basanti, Fanaa, Black, Neerja and Bhaag Milkha
Bhaag—for which he wrote the script as well—and his poems on contemporary topics, have moved
hearts, impacted minds and rekindled the faith that one can give constructive direction to society
through high-calibre work in mainstream media.
