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Bollywood in Posters
by S M M Ausaja
4.5
4.5 out of 5
Creators
AuthorS M M Ausaja
PublisherOm Books International
SynopsisThe concept of hand-painted poster arrived in India with the cinema itself. So the story of poster art, from handpainted to offset printing to digitalization, is a story of a gradual fading of this beautiful art and craftsmanship, which in many ways, articulates the journey of cinema in India itself. From hand-painted posters with stars in beautiful paintbrush expressions to total mechanization in the digital era, where one has to just capture a frame from the film and then blow it up leaves nothing to imagination or creativity. In the 50s and 60s of the twentieth century the posters told a story, in the new millennium they are digital wonders without a soul or a space for creative expression involving the paintbrush. Balkrishna Vaiya
