Home Academics Academics Understanding Digital Marketing
Understanding Digital Marketing
Enjoying reading this book?

Understanding Digital Marketing

by Dishek J. Mankad
4.7 out of 5
Author Dishek J. Mankad
Publisher BPB Publications
Synopsis Digital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. Key Features 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E – Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing – The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer

Enjoying reading this book?
PaperBack ₹297
Print Books
About the author
  • Language: English
  • Publisher: BPB Publications
  • Pages: 150
  • Binding: PaperBack
  • ISBN: 9789387284258
  • Category: Academics
  • Related Category: Academics
Share this book
Suggested Reads
Suggested Reads
Books from this publisher
Structured System Analysis and Design in Hindi (A5-R4) by Satish jain
C Odyssey - Vol. IV Networks And RDBMS by Vijay Mukhi's
Android and Windows Mobile Phone Repairing by Sanjib Pandir
Scratch Programming for Logic Building by Kamal Rawat
Data Warehousing by BPB
Books from this publisher
Related Books
GST Accounting with Tally.ERP 9 Asok K Nadhani
Visual Social Marketing Chandrani
Computer Storage Fundamentals Susanta Dutta
Web Application Using JSP P Karthik
JAVA Swati Saxena
Practical Network Security Neha Saxena
Related Books
Stay Connected