SynopsisMost messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved.
The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations.
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Binding: PaperBack
About the author
RajuMandhyan is a Cross-Cultural Leadership Coach, Workplace Learning Professional and a Keynote Speaker. He has written four other books on communication skills, business leadership and engagement.His work is inspired by the disciplines of Appreciative Inquiry, Open Space Technology and Neuro-Linguistic Programming. He has lived and worked in three different cultures-Indian, American and Filipino. He now lives and works out of the Philippines. www.expatinsights.com & www.mandhyan.com"