SynopsisA STEP-BY-STEP GUIDE TO GROWING YOUR BUSINESS
from your first paying customer to a vibrant user community
Following on the heels of her greatly successful Entrepedia, which was all about how to start your business, Nandini Vaidyanathan is back with a wonderful, racy guide on how to grow your business.
Once you have taken the plunge and started your own business, you need to do all the right things to grow it organically. Start Up, Stand Up chalks out the blueprint for the journey from your first paying customer to building a vibrant user community for your products and creating mindshare in them as a go-to brand. Divided into 20 sutras, it is your Bible for all the things you should
Enjoying reading this book?
Binding: PaperBack
About the author
Do you know anyone who applies management principles to cooking? Who treats her kitchen, like she treated her corporate office for over 30 years, as a place to love, enjoy, learn and lead, to be creative to stay ahead of the curve? Well, now you do. Say hello to Nandini Vaidyanathan, a woman of many parts. Seasoned corporate professional. A successful author who has published two best sellers on Entrepreneurship. A TEDX speaker. Prolific columnist. Entrepreneur. Mentor. Teacher. Speaker. Writer. Trekker and climber. All the parts combine to add another unexpected dimension to her. Gourmet cook. Of an unpredictably sexy kind.
