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K. vaitheeswaranK. VAITHEESWARAN, widely hailed as the ‘father of e-commerce in India’, co-founded India’s first
e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded
the Fabmall supermarket chain, which was subsequently acquired by the Aditya Birla Group and rebranded 'More'. The More chain has been recently acquired by Amazon.com.
Vaitheeswaran has advised global brands, including Deloitte, Diageo and Tata, among others, in their
digital initiatives; mentors several start-ups; and is well known in the Indian start-up scene. He is a popular speaker on entrepreneurship at industry forums and institutes, including IITs and IIMs.
Vaitheeswaran has recently started up again. He has co-founded an exciting range of delicious and
nutritious beverages branded AGAIN (www.againdrinks.com).
He lives in Bengaluru with his wife and son, and tweets @vaitheek