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Jaishri Jethwaney Profess or Jaishri Jethwaney is a PhD in Media and E lections from the School of
International Studies, Jawaharlal N ehru University, and has worked at the premier I ndian I nstitute
of Mass Communication as professor and program director (advertising & public relations
[PR]) for over a quarter century. She has authored a number of textbooks, including Corporate
Communication: Principles and Practice, Social Sector Communication in India and co-authored
Advertising Management, among many others.