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Anthony G. GreenwaldAnthony G. Greenwald received his bachelor?s degree from Yale University and his PhD from Harvard University. He was a postdoctoral fellow at Educational Testing Service. For 20 years he taught at Ohio State University (where?Mahzarin?was his student) and is currently Professor of Psychology at University of Washington as well as Adjunct Professor of Marketing and International Business. Greenwald has received the Thomas M.?Ostrom?Award from the Person Memory Group, the Donald T. Campbell Award from the Society for Personality and Social Psychology, and the Distinguished Scientific Contribution Award from the Society for Experimental Social Psychology.